Italdesign Automobili Speciali brand was introduced at the Geneva Motor Show in 2017. It was created to build ultra-low series production cars for collectors and those who love uniqueness.

The first model unveiled in Geneva was the Zerouno. The car is powered by a naturally aspirated 5.2 liter V10 (Lamborghini) engine which enables 0-100 km/h acceleration in just 3.2 seconds, together with a top speed of over 330 km/h.  It was made in only 5 units each featuring a bodywork made entirely in carbon fiber.

At Geneva Motor Show in 2018, Italdesign Automobili Speciali Zerouno Duerta was presented. It is a targa-top version of the previous model and was also made in 5 examples.