European Mechanical Design (ED) was established in 1998 by Davide Pizzorno. In 2004 the company opened a new subsidiary in Turin to co-operate with Fiat. The new Centro di Design was opened in 2013. Its first project was a Chinese car BAIC Senova D60 Aero. At Geneva Motorshow in 2015 ED Design presented a very futuristic electric Torq concept.