Introducing the BMW Concept Touring Coupé, a timeless emblem of freedom and adventure on four wheels. Unveiled at the prestigious Concorso d'Eleganza Villa d'Este 2023, this unique two-seater car pays homage to the legendary classics of BMW while reimagining the traditional sports car body shape with a shooting brake concept.
Inside, the BMW Design team has curated a luxurious ambiance with meticulously crafted leather surfaces from renowned Italian manufacturer Poltrona Frau. The rear compartment offers ample space for storing luggage, which is exclusively custom-made by the esteemed Schedoni leather workshop in Modena. This attention to detail and craftsmanship elevates the experience of spontaneous travel and embodies the joy of journeying together.
The world premiere of the BMW Concept Touring Coupé at the Concorso d'Eleganza Villa d'Este 2023 situates the car within a historical context, surrounded by classic automobiles that have enthralled enthusiasts for decades. This exceptional vehicle is a tribute to the timeless allure of the automobile and reflects BMW's commitment to the sheer pleasure of driving. Domagoj Dukec, head of BMW Design, expresses, "The BMW Concept Touring Coupé celebrates the original Sheer Driving Pleasure, showcasing that the passion for driving enjoyment has been and will continue to be essential throughout the ages."
Blending tradition with modern technology, the handcrafted BMW Concept Touring Coupé unifies the iconic body concept with the performance of a contemporary sports car. Its name and proportions draw inspiration from the victorious BMW 328 Touring Coupé in the 1940 Mille Miglia race, while the shooting brake design pays homage to the BMW 02 Series models of the early 1970s. Powered by BMW's renowned six-cylinder in-line engine, the car exudes pure and unadulterated Sheer Driving Pleasure.
The exterior design of the BMW Concept Touring Coupé captivates with striking proportions and exclusive details. The sculpted rear end seamlessly integrates with the flowing roof contours and highlights the car's athletic shoulders, while the elongated side window graphic, Hofmeister kink, and flared rear wheel arches enhance its sporty elegance. The distinctive Sparkling Lario exterior paint, with its grey-brown hues and embedded flakes of blue glass, creates a unique depth, complemented by silver-bronze accents and a specially designed BMW kidney grille.
Stepping inside, the driver-oriented cockpit exemplifies BMW's attention to material choice, color scheme, and workmanship. The interior showcases a bi-color design from Poltrona Frau, dividing the space horizontally into a dark brown upper section for focused driving and a light saddle brown lower section for comfort and warmth. Intricate perforations and braided leather straps add an artisanal touch, blending traditional craftsmanship with modern design principles.
Completing the experience, the luggage set exclusively designed for the BMW Concept Touring Coupé by Schedoni leather workshop exhibits the same high-quality workmanship and attention to detail. Consisting of two large weekender bags, one small weekender bag, and a garment bag, the set perfectly complements the vehicle's elegance.
In summary, the BMW Concept Touring Coupé represents the epitome of timeless freedom on four wheels. Its exquisite design, handcrafted interior, and dedication to the joy of driving make it a symbol of automotive passion that transcends eras and embraces the future.
